Tel-Aviv musician Noga Erez states her claim on 2020, dropping “VIEWS (feat. Reo Cragun & ROUSSO)," the first track from the long-awaited follow-up to her 2017 debut LP 

‘Off The Radar.’ 

Known for her politically poignant work, Noga has already built a reputation for pulling no punches when it comes to speaking her mind. “VIEWS” sees her combining acerbic lyrics, sass and undeniably catchy pop hooks in peak form.

The track features vocals from Erez’s collaborative partner, Ori Rousso, and a verse by LA-based hip-hop artist Reo Cragun. Erez maintains the electrifying “confrontational, take no prisoners”

(The Guardian) swagger that put her on the map while quite literally referencing the absurdity of paying for views on social media.

Clad in a scarlet suit climbing up a never-ending staircase, the video showcases Noga's complexity as a multi-faceted creative. It's about the false promotion of self; it's about the over-saturation of information; it's about realising that promoting your personal life, your image, and your micro-world often overshadows your true voice – in this case, the music.

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Directed by Indy Hait, Erez comments on the video, saying:

"VIEWS is one of those songs that was inspiring and easy to write a visual piece for. The 'endless staircase' idea came to me after writing four treatments for the video.

That's when Indy came in and started to strip away all the bullshit, layer by layer. He stripped the idea down to its core and in his unique style and aesthetic, directed a piece that only has significant & memorable

moments in it.”

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Speaking on the track, she comments: 

“In my verse, I tried to voice that insecurity that can lead to people faking or buying views to portray an appearance of success.

I wanted to relate to that feeling, not criticize. We thought it would be more interesting to have a counter perspective to mine so we reached out to Reo and he came back with his magnifying verse about (as I understand it)

how this sort of stuff comes back to haunt you in the end.”

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Noga will be heading to Austin for SXSW in March then make her way to New York for an intimate showcase at The Standard – East Village and Los Angeles for shows at Winston House and a few to be announced performances. This summer, she’ll take off on a sprawling festival tour hitting Primavera, Virgin Fest (LA), Osheaga (Montreal) Firefly Festival (Dover, DE),

and more.

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LIVE DATES

 

March 16 - 21: Austin @ SXSW
March 23: NYC @ Annie O’s Music Series @ The Standard Hotel
April 2: Los Angeles @ We Found New Music Showcase - Bar Lubitsch
June 3: Barcelona, ES @ Primavera Sound 
June 6: Los Angeles @ Virgin Festival
June 15: Nashville @ BMI 8 off 8th
June 16: Nashville @ New Faces Night @ The Basement
June 21: Dover, DE @ Firefly Music Festival 
July 31: Montreal @ Osheaga Music & Arts Festival
August 5: Budapest, HU @ Sziget Festival  

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B I Z Z A R R E

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